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Surviving Twitterpocalypse: 5 Things I Learned
Twitter is a great place for public relations professionals to connect with journalists and brand advocates, but it’s also a place where your brand or even your own life and professional decisions can...
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Silly Signage – June 1 edition (Cemetery)
I was driving by a cemetery in the St. Louis area this week and I noticed they had a sign out front near the entrance that read “Celebrating 100 years.” That’s right. Let’s celebrate … SOMETHING. OK....
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The Anatomy of a Successful Online Press Release: A Refresher
The article, The Anatomy of a Successful Online Press Release: A Refresher, really freshens up press release writing for the SEO world we live in. The only thing it is missing is that a successful...
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Earning the APR: My Thoughts on The Process
Someone recently asked me why I pursued the APR credential. The APR is the Public Relations profession’s only voluntary post-graduate certification program representing the most prestigious credential...
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What I’m Looking Forward in Public Relations and Marketing in 2014
The new year always brings a sense of renewal and hope. I’m optimistic that the year of 2014 will be a stellar year for PR and Communication. Why? Other than the fact that job growth in this sector is...
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